October 23, 2017
Gigi Hadid is showing love for the East Coast in the most glamorous way. The supermodel revealed her entire Gigi x Maybelline East Coast Glam Collection on Instagram over the weekend! This set of goodies joins the existing Jetsetter Palette in her first-ever beauty line. This is the perfect palette for our Chic Studios’ NYC classroom!
The products in the collection fall into one of two categories: East Coast Glam, inspired by the NYC’s trendy vibe, and West Coast Glow, which combines a warm, beachy SoCal feel with the a touch of Hollywood glamour. To differentiate each category, Hadid accented her East Coast Glam products with silver lettering, and her West Coast Glow products with gold lettering. We love how there’s variations in color for each coast represented!
In her announcement of the news, Gigi wrote that the products “can be used and added on throughout the day for one of my favorite chic [and] badass day-to-night looks!”
Along with the 11-pan Jetsetter Palette, Gigi released a set of neutral lipsticks, liquid and gel eyeliners, mascara, and an eye-shadow brush.
Gigi revealed that she was inspired to create a set of products for a “light, everyday look” users can achieve “quickly and easily.” If you’re jetting off to a foreign country or simply trying to apply your makeup while on your morning public transit commute, the East Coast Glam collection is here to make life a little bit easier.
Even though Maybelline is a drugstore brand, this bundle will be sold exclusively at Ulta. Her whole collection is out now! Tell us in the comments if you got your hands on these gorgeous products!